QUANTITATIVE:
We have more than 30 years vast experience in conducting Surveys on the streets, Malls, Houses,  Offices,  Online, etc. in New York, Miami & Puerto Rico. For the Hispanic, General, African American, LGBTQ+  & Asian Markets.

TV COMMERCIALS:
We help advertising agencies & companies showing TV Commercials on the street, Malls, Office,  private houses,  Online, etc. to help develop & chose the right one, or the most chosen.

QAULITATIVE:
We recruit Hispanic, General, LGBTQ+ African Americans & Asians, people to participate in Focus Groups &  One on One.

• All our Interviews are recorded with the consent of the participants

Rizzo Research offers comprehensive quantitative and qualitative research solutions to help you gain a competitive advantage in the Spanish market. As a global recruiting and field management firm, we provide online and in-person solutions that cover a wide range of methodologies and sectors. With our extensive experience in the Hispanic market for over 38 years, both in the USA and abroad, we possess unparalleled knowledge of global markets, cultures, and online technologies.

When conducting research, there are two main approaches that can be taken: quantitative research and qualitative research. Quantitative research focuses on gathering numerical data and analyzing it using statistical methods, while qualitative research involves gathering non-numerical data through observations and interviews. In order to gather insights from a specific target audience, focus groups are often used, with moderators leading the discussions and guiding participants. Market segmentation is another important aspect of research, where the target market is divided into distinct groups based on various characteristics. Full-service data and analytics providers help businesses analyze and interpret market data, while market research consultants offer guidance and expertise in conducting research. Advertising plays a vital role in reaching consumers, through various channels such as print, television, radio, and online media. Brand identity and development are also crucial in creating a distinct image for a brand, which ties into marketing strategies aimed at promoting the brand and attracting consumers. In terms of product development, researching consumer needs and preferences is important, as well as making packaging enhancements to make the product more appealing to the target market.