Since 1986, Rizzo Research has been at the forefront of conducting surveys and interviews in the vibrant streets of New York City, specifically in the Hispanic areas of the Bronx. Our innovative approach began with showcasing commercials on our portable TV, establishing our presence as pioneers in this field.
Rizzo Research offers comprehensive quantitative and qualitative research solutions to help you gain a competitive advantage in the Spanish market. As a global recruiting and field management firm, we provide online and in-person solutions that cover a wide range of methodologies and sectors. With our extensive experience in the Hispanic market for over 38 years, both in the USA and abroad, we possess unparalleled knowledge of global markets, cultures, and online technologies.
Rizzo Research offers a range of research approaches to cater to different needs.
One approach is quantitative research, which involves analyzing numerical data to gain insights.
On the other hand, qualitative research focuses on understanding behaviors and motivations. Additionally, we conduct focus groups where skilled moderators facilitate discussions to gather valuable insights.
Our market segmentation techniques help identify target audiences, enabling businesses to tailor their strategies accordingly.
We also provide full-service data/analytics and market research consulting services to offer comprehensive research solutions.
When it comes to consumer advertising, we utilize various media channels such as print, television, radio, and online platforms to reach the target audience effectively.
Furthermore, we assist in brand identity and development, marketing strategies, product development, and packaging enhancements, all of which are vital aspects of successful marketing campaigns.
Our innovative approach began with showcasing commercials on our portable TV, establishing our presence as pioneers in this field.
Gain a competitive edge in the Spanish market through Rizzo Research’s comprehensive quantitative and qualitative research solutions.-centered products.